We find it meaningful that ETUDE HOUSE COEX, the minimized store of Flagship store in MyungDong, is the first store that met the standard of compact store that could be applied into a smaller area of space. Applying the new manual, we designed the store with new environment and experience for users, as we still maintained the loveliness of ETUDE HOUSE. Colors besides ETUDE color palette are not applied, and the space is designed to look wider by using the line of equipments and popping out extra layer from the ceiling.