NIKE SNKRS Hongdae is the first sneakers concept store opened in the world. The store provides all premium sneakers, sneaker culture and premium sevices for sneakers manias. The store is composed of two-story interior space. The exterior of the 2nd floor is filled up with artworks illustrating the history and heritage of Nike sneakers by using see-through LED display.Digital elements showing various contents are applied in the interior space as well.Nike SNKRS Hongdae is not only a premeum space but also it is a visually entertaining space. We are proud of working on the project that opened for the first time in the world.